Whenever you build a new website for your business, the next thing you may want after you have published it is for people to find it. And one of the ways people find your website is through search. But you have to wait for the Googlebot to crawl your website and add it to the Google index. But how do you make it happen especially when your website is still new?
What is meant by Googlebot, Crawling, and Indexing?
Most of us especially the newbies still don’t understand what these words are. Before we proceed on how to attract Googlebot to your website, let us first know what Googlebot is, what is crawling and indexing.
Googlebot is the search bot that Google sends out to collect information about a document on the web to add to Google’s searchable index. It is sometimes called a ” spider “.
Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.
Indexing is the processing of the information gathered by the Googlebot from its crawling activities. During indexing, the Googlebot processes the words on a post or a page and where those words are located. Information such as the title tags and ALT attributes are also analyzed during indexing. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content.
So, how does the Googlebot find new content on the web such as new websites, pages or posts? It starts with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled. Internal links are a bit important to have the pages or posts crawled and this is one way of improving page ranking.
How to Get your New Website Discovered on the Web?
Here are some ways to get your new website discovered by the Googlebot. In so doing, it will help you get referral traffic to your new website.
Create a Sitemap – A sitemap is an XML document on your website’s server that basically lists each page on your website. It tells search engines when new pages have been added and how often to check back for changes on specific pages. If your website is built on WordPress, you can install the Google XML Sitemaps plugin and have it automatically create and update your sitemap for you as well as submit it to search engines. You may also use tools such as the XML Sitemap Generator.
Submit Sitemap to Google Webmaster Tools – The first place to take your sitemap for a new website is Google Webmaster Tools. To do this, you must first create a free Google account, then sign up for Webmaster Tools.
To submit a sitemap:
1. Upload your Sitemap to your site.
2. On the Webmaster Tools homepage, click the site you want.
3. Under site configuration, click sitemaps.
4. Click the Add/Test Sitemap button.
5. In the textbox, complete the path to your Sitemap ( for example, if your Sitemap is at http://www.example.com/sitemap.xml, type sitemap.xml ).
6. Click submit Sitemap.
For extra credit, create an account with Bing and Yahoo and submit your sitemap to them via their Webmaster Tools.
Install Google Analytics – This is for tracking purposes if you want to know how much traffic you are getting and where it is coming from. This is done by:
- Creating a Google Analytics account.
- Getting your Analytics Tracking Code
- Adding it to the All in One SEO Tool
- Checking to make sure it works.
The process is very simple and when you’re done, you are going to have full tracking set-up on your website and will be able to determine everything you need to know about your website visitors, right to their behavior on your website.
Submit Website URL to Search Engines – Submit your URL to Google by signing into your Google Account and going to the Submit URL option in Webmaster Tools. For extra credit, submit your site to Bing. You can use the anonymous tool to submit URL’s below the Webmaster Tools sign in – this will also submit it to Yahoo.
Create or Update Social Profiles – As already mentioned before, crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for a new website or adding a link to your new website to pre-existing profiles. This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.
Share your New Website Link – Once you have added your new website link to a new or pre-existing social profile, share it in a status update on those networks. While these links are no-follow, they will still alert search engines that are tracking social signals.
Create Offsite Content – Get some more links to your new website by submitting guest posts to blogs in your niche, articles to quality article directories, and press releases to services that offer SEO optimization and distribution.
Finally Seeing the Results
Once your website is indexed, that is, your pages are having a high ranking in Google, you’ll start to see organic traffic from Google search. If you have set up your sitemap your new content will be discovered quickly. The best way to ensure that your new page or post is discovered faster is by simply sharing it on social media networks through status updates, especially on Google plus.
Blog content is generally crawled and indexed faster than regular pages on a static website, so consider having a blog that supports your website. If you have a new product page, write a blog post about it and link to the product page in your blog. This will help the product page get found much faster by the Googlebot. Now I will reveal to you the 12 secrets to a website success, just CLICK HERE.
If you have known other ways to make your website known quickly on the web that you want to share, please feel free to leave your comments below. Thanks for stopping by.