Have you ever thought of a great keyword for a niche? Depending on your chosen niche, you must determine if this keyword is a buyer’s keyword, one which is potentially profitable. By using a keyword research tool like Jaaxy, you’ll come to know if a certain keyword is great for building your online business.
What is a niche?
A niche is a group of people with a particular need and buying power in the marketplace. Niches are created by identifying the needs and wants of specific groups of people. Niche marketing is accomplished by promoting and providing a limited group of products or services to accommodate the needs of prospective customers within the like-minded affinity group.
There are hundreds and hundreds of niches from which to choose. What you want to find is starving group of people who are ready to buy the solution you offer. Your starving group could be any affinity group with common problems, needs or interests.
To be successful as a niche marketer, you must clearly understand the needs and communicate effectively with the niche. Choose a niche that you can relate to easily based upon your past experience and knowledge, in other words choose one you are passionate about.
How to determine if a Keyword is Profitable
Some keywords are search terms where the user is simply accessing information about a niche and not necessarily interested in purchasing. This is commonly associated with ” info about ” keywords.
Using a keyword research tool like Jaaxy Keyword Research Tool, you can do research for these keywords you think is of great value.
And from the search results, you’ve found that it’s appealing and have a low quoted results ( QSR ), but are these keywords where users are ready to buy? No, they’re only great for blog posts or articles that would link back to your websites for a SERP boost.
A SERP boost is when your website climbs the ranks on the search engine results.
Do they need that product or want it? This is a great determining factor on how quickly they purchase an item.
A wanted product may not be at the tail end of the purchasing lifecycle, but they still intend to buy.
A needed product would be at the end of a purchasing lifecycle and would probably purchase right away.
After you’ve got the right keyword, what you’re going to do? Using the Jaaxy Keyword research Tool, research further if you can use that keyword for a domain name. If the domain name related to your keyword is still available, you can proceed to the steps below.
Steps to Do After You’ve Found that Profitable Keyword
Step one – Buy the domain.
For me, this is simply easy. I just log in to my Namecheap.com account, buy that domain name and also set my nameservers.
Step two – Add Domain to Hosting
This is usually a very quick step depending on where you are hosting with but as a Wealthy Affiliate member, I would add the domain to WA hosting and wait for the domain to be live.
Step three – Create a WordPress Website
Some hosting companies have simple wordpress installations where it only takes a few clicks to get the site rolling. Being a member of Wealthy Affiliate, I created my sites on SiteRubix platform. Once wordpress is installed, I will then tweak the settings in the following way:
Settings > General
Check Site Title and change Tagline
Change Time zone to my city
Settings > Writing
Enable XML-RPC for remote publishing (for ipad)
Add more ping services to Update Services
Settings > Discussion
Remove ability to comment
I manually set this for each post
Settings > Privacy
Ensure it is set to allow Search Engines to index
Settings > Permalinks
Custom Structure: /%postname%
Step four – Add Content
This is where you will start to implement your keyword on the website home page. Here are the details of the set-up and site layout.
Change category from ‘Uncategorized’ to the keyword
Add new pages:
My Main Keyword page
Change ‘Settings > Reading’ to:
Front Page: My Main Keyword page
Post Page: Blog
From here, you can continue to add valuable content on the site and off the site on a high-quality article directory as they tend to rank very fast in the search engines.
As what you’ve seen, implementing a plan for keywords isn’t that difficult as long as you stick to your plan and do some research prior to setting up any website projects. Then as your site grows in content, you need to install the necessary WordPress plugins and the SEO tools you need for your site to be optimized.
If you have experienced any difficulty in finding a keyword for your niche or the setting up of your website, feel free to comment below and I’ll get back to you soon. Thank you for stopping by.