Doing the right keyword research will save you time and will help your blog or article to rank higher if you know how to choose the right keywords for your website. If you can build a great content around this keyword, you can attract visitors to your blog, and can also rank high on search engines.
What is a keyword
A keyword is a word or group of words used by a blogger or an article writer in creating content for a website. You should know at first what your potential customers or readers are actually searching for. By selecting the right keyword, you can grab people’s attention to read your content.
If you want your website to get traffic from the search engines, you need to make sure your website contains content created around the right keywords. What this means is that you should be using words that your potential audience is already using while looking for similar products or services online.
By creating content around these popular keywords, you are readily giving great value to your website visitors, in return search engines will reward your website with higher rankings which entail traffic increase.
How to search for a keyword using WA keyword tool
The best way to discover these keywords is to use Google’s auto suggested keywords as a base to create content for your website.
However, there are free as well as paid keyword tools you can use to search particular keywords to determine some metrics like the monthly searches for that keyword, the estimated amount of traffic it is getting every month and the number of websites competing for that particular keyword.
Below are the steps to do using the WA Keyword Tool
- Go to your WA homepage and click ” Keyword Tool “. ( marked 1 )
- After a few seconds, a new page will pop up, enter keywords you like to search in a quote on the box ” Enter some keyword ideas. ” ( marked 2 )
- Then click ” Search for Keywords “. ( marked 3 )
Here is the result I got from the above keyword search.
I want to use the phrase ” how to choose the right keywords for your website “, so I’m going to check the competition.
From the above result, the competition for this keyword which is also known as the long-tail keyword is low. A phrase that has three to five words is a long-tail keyword. There is a possibility that my article will rank high on search engines if I build my content around this long-tail keyword.
Long tail keywords help you to target the audience who has been looking for your products or services. Once you have the right keywords that produce good results for you, it is important that you use them at the right places with right strategies to ensure SEO success. You just use the keyword in your title, on your first paragraph and on the last part of your blog or article.
Why is a keyword tool important for an online business
Getting a right keyword is very important to driving traffic to your website. If you are serious about driving traffic to your website, you must be well versed in finding the right keyword phrases. For a new website, you just concentrate on long-tail keywords as you have more chances of landing on page 1 of the search engines if the competition is low.
It is better to get even a small amount of traffic from these long-tail keywords than if you use a very competitive keyword and get no traffic at all. Finding the best keyword when writing your content is very important, you really need to think what other people are looking for when searching.
There are tools on the web which assist in finding the right keyword and finding the right types of keywords should probably be your first priority. Every successful internet marketer relies on keyword tools as each one wants to stay on top of the competition.
The best way to select a right keyword is to imagine what exact phrase the author/webmaster might have used to describe your required information.
The relevant keywords that you target will bring the right audience to your website. Showing your ads to people that type relevant keywords would result in higher click-through-rate, lower cost-per-click and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
If you have any questions or want to share your experience using a keyword tool, please leave your comments below.
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