If you have created a website for your business, the very thing you don’t want to forget is to optimize it. If you’re not making an effort to reach your target consumers online, chances are you won’t obtain their business.
There are still few who rely on traditional forms of marketing; however, more than 90% of all consumers make their purchasing decisions based on information found on the internet. So, maybe you have an internet marketing campaign in place, but are you getting the results you’d hoped for? Are your website visitors increasing? Has your social following expanded?
Is your business seeing a return on your investment? If not, you could be missing one very important component to your internet marketing strategy – search engine optimization.
What is SEO?
Search Engine Optimization or SEO is the process of optimizing and improving your business website’s page rank in search engine results pages on Google, Bing and Yahoo.
Ideally it is a set of rules put together by search engines designed to help website owners improve their search engine rankings. With the use of keywords and phrases, companies can optimize their social media pages and websites to increase their chances of being seen my consumers looking for their products or services.
When used effectively, SEO can improve your company’s online presence and increase your search engine rankings, which in turn can improve website traffic and your customer base.
Search Engine Optimization is divided into two basic areas: the off-page and on-page optimization. Off-page optimization is all about creating links pointing to the site you’re optimizing, which in your case is your website. On-page optimization, on the other hand, refers to the website elements such as your web page’s HTML code, images, and textual content.
To help you with your on-page and off-page optimization, you can use SEO Tools which Google offers to help you optimize your page by providing helpful data. You can use these tools to pump-up your digital managing and marketing efforts.
Some of the Google tools you should check out are:
Considered to be one of the best tools Google offers, this tool is used to identify problems, spot bigger issues quickly, and it also helps your site run smoothly. This free Google service allows you to identify broken links and crawling issues. It can also let you see all your indexed pages and download links.
You can freely use this tool if you need to compare traffic for different terms, including geographic, historic and related data. This tool can help you understand the rise and fall of each topic under your site’s niche which can be a great help for creating and writing an enticing content for your website.
Google Consumer Surveys
We understand that your future customers or your website’s audience is what matters most to your website. That’s why it’s crucial to understand and fulfill their needs. This tool can help you with that. Google Consumer Surveys have free options which you can use for gathering the most important data for your website’s design testing and also for your content category.
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user’s search term.
By creating a Google Alert, you can get email notifications any time Google finds new results on a topic that interests you.
For example, you could get updates about a product you like, find out when people post something about you on the web, or keep up with news stories.
Google Analytics is an advanced technology which can help you measure how your company’s online marketing and presence is working. It gathers vast amounts of data and can serve as an EKG for your website so you can skip the supernatural shenanigans and get right to the core of what’s successful and what isn’t. With that in mind, here are five important things to know about Google Analytics.
- It offers a variety of information for marketers, business analysts, and IT staff.
- It is easy to set up and doesn’t require you to host your website with Google.
- Google offers both free and paid versions of Analytics.
- It can show you at a glance how your site, or your ad campaign, seach engine activity or other strategies are working so you can make immediate adjustments.
- You can put in a little or a lot; there are plenty of newbie and expert options.
In summary, Google Analytics can perform magic for you with proper set up, care and feeding.
Tag Manager gives you the power to create and update tags for you website and mobile apps, anytime you want, at the speed of your business. When you see a new opportunity, act fast by launching fresh tags in minutes. No need to wait for monthly code updates – with Google Tag Manager, you’re in charge of your marketing.
Google technology collects detailed, precise data from across your domains for stronger campaigns and smarter decisions. The powerful debugging tool confirms that every tag is working, so you’ll have the data you need, when you need it.
Google Adwords Keyword Planner
To be able to use this tool you must log in to your Google AdWords account. If you don’t already have a Google AdWords account, signing up is a piece of cake. Simply log in with your current Google account (ie., what you use for Gmail, YouTube, Analytics, Webmaster Tools, etc.) and sign up for Google AdWords. The signup process consists of confirming your timezone and preferred currency. Fortunately, you don’t need to create a Google AdWords campaign to use the new Keyword Planner tool.
Once you’re logged on to Google AdWords, you can find the Keyword Planner by looking under the Tools Analysis menu. Once you’re there, you have three options:
- Search for Keyword and Ad Group Ideas
The first option is similar to the options on the Google AdWords Keyword Tool, now with a simpler interface and the ability to use local targetting all the way down to the city and state level.
- Enter or Upload Keywords to See How They Perform
If you have a list of keywords already planned out, you can enter or upload them using the second option in the Keyword Planner.
You can use this to get estimates about your proposed AdWords campaign or see additional keyword ideas, average search volume, competition and average CPC.
- Multiply Keyword Lists
This simply allows you to add different keywords and have Google combine them for you. You can then get estimates about your proposed Adwords campaign or see additional keyword ideas, average search volume, competition and average CPC.
This is a great option for local keyword research as you can add different cities in one column and primary keywords and phrases in the other. This will save you time from having to copy and paste different groups of keywords with locations in order to find the most popular ones to optimize for.
PageSpeed Insights is a tool that helps developers optimize their web pages by analyzing the pages and generating tailored suggestions to make the pages faster.
Before you start, you need to have a Google Account so you can get an API key to identify your application to Google.Your application needs to identify itself every time it sends a request to the PageSpeed Insights API, by including an API key with each request.
Content Experiments is a tool that can be used to create A/B tests from inside Google Analytics. This tool has several advantages over the old Google Website Optimizer, especially if you are just starting the website testing journey. Content Experiments provide a quick way to test your main pages (landing pages, homepage, category pages) and it requires very few code implementations.
Google Places for Business
Google Places is a local listing and is a great way to position your company as a leader in a your business niche in a particular location.
While some industries might cater to this more than others (restaurants for example), every business can benefit from connecting with locals. The local sphere is smaller, and although you might have a lot of competition, you have a much better chance of connecting with relevant users than if you just focus on the national Google search engine.
This should be a priority for any company looking to take advantage of the online community.
How to submit your site to Google Places
Step 1: Sign in to Google My Business, agree to the Terms, and start adding information about your business in the blanks.
You will be asked to type in your email address (use the one you want associated with your listing), and then you’re on your way. Simply fill in your information as best you can.
Step 2: Verify your business, or continue and come back later.
At one point or another, you’re going to have to verify your business by mail. This will ensure that your business really is located where you say it is.
Step 3: Get started filling out information regarding your listing, AdWords, and other offers from Google.
This is essentially the final section of your Google Places listing, but there are several parts that go into this section.
Extra Step: Get started with AdWords Express.
The AdWords Express tab will take you to a new page where you can create an ad and set your budget. This isn’t necessary right away, but those companies using AdWords could really benefit from this feature.
Creating a quality content for your blog or article and with the proper use of keywords and phrases are the contributing factors for your business to stand out from the competition. Using the above-mentioned SEO Tools will ensure your success in online marketing.
If you have suggestions or any additional explanations, please leave your comments below and I’ll get back to you soon. Thank you for stopping by.