Are you using email as your marketing strategy? As some successful internet marketers keep on saying the money is in the list, but unfortunately, most of the emails sent daily are spam, and the top Internet Service Providers are blocking almost 25% of permission-based e-mails. These are staggering numbers for business owners relying on e-mail as a marketing tool.
If this is happening to your email campaign for your online business, what will you do to improve your deliverability? You should do something to increase the open rates and number of responses.
The 11 key tips to help you overcome these challenges.
1. Get Permission from your Prospect.
Although e-mails sent with permission don’t guarantee deliverability based on the statistics above, your success rate will be higher than without permission. Once you have established a relationship with someone, ask them to put you in their address book. This is the single most important thing you can do to increase deliverability.
2. Focus on your Subject Line.
This is critical to get your message opened. You have only a few seconds to get the reader’s attention before you’re clicked into the garbage pile. Focus on Value. Give the reader a compelling reason to open your message before deleting it and going to the next one. When it comes to email, people need the message quickly and said in a clear and short way. Keep it simple and to the point as people are inherently lazy and tend to choose the action that requires the least energy.
3. Be Specific in Calls to Action.
Be sure to make it clear in your email on the action you’d like for your reader to take. If you are searching for ideas then the call to actions can be direct such as a link or button which leads to the check-out page or indirect such as a post or social share to engage users in both cases. You need to test the placement and type of call to actions and see which outperforms the other one.
4. Tighten up the Body of your Message.
Avoid long blocks of copy by limiting paragraphs to no more than three or four sentences. Most people scan e-mails quickly because they’re forced to deal with so many. Use numbers and bullets to make it easy for the reader to focus. If you’re technologically challenged like me and don’t know how to use HTML code, you can simply type in the numerical digits or copy and paste a “bullet” symbol from a word document.
5. Use the Right Language.
If you send out emails too frequently and all you try to do is sell, then you’re a failure because this will not lead you to anywhere, infact people will start unsubscribing. Be sure to deliver valuable content that gets people excited every time you send an email as it can lead to better response rate.
6. Personalize your Email.
When you have the data available, personalization can seriously boost your success rate. Have the first name of the recipient populated at the very least, as the personal touch can go a long way. Personalization can yield big benefits so don’t leave it out of your customer’s inboxes.
7. Be Persuasive.
When you don’t have a good offer, no one is compelled to open your email. It’s that simple. Think of unique incentives that can make reading your email worth the time and if you can’t offer something big, start brainstorming ways that you can offer other value instead.
8. Proofread your Content.
Unprofessional emails with spelling errors, poor grammar, or other glaring issues can cause email subscribers to delete as soon as they open – or to never open at all. Be sure to proofread your content and work on it until it is perfect. Spelling or grammar mistakes not only look unprofessional, but they can cost big deals too. You might lose a client just because of one spelling mistake.
9. List Maintenance – Keep your Lists up-to-Date.
Delete undeliverable addresses and “bounces” before emailing again since not doing so can negatively impact future deliverability. You can make your job easier by including easy-to-follow unsubscribe instructions with every single message you send.
10. Find the Right Time.
When is the best time to send an email? If you search on the internet, the suggested best time to send email does not apply to every business. What you should do is to find the right and best time using your own data. If you are using email software providers like Aweber or Mailchimp, they have analytics dashboard which shows data on your open rate and time which help you optimize your campaign.
11. Test your Email Campaign.
When you test your email on a sample population, you can look for weaknesses all along the line: in the content itself, in the subject line, the image used, offer placements in the layout, etc. Also send yourself a test message to check if it is working according to your setting. Click each link, and review all images to be sure they display properly. Try if you can, view the message on different hardware and in different browsers or clients.
Don’t just test the message itself. Test multiple versions of the landing page to see which landing page capture more sales, subscribers or registrants. Even though one landing page may capture more respondents, a thorough exercise might well reveal that a landing page which capture fewer respondents might actually capture more qualified prospects.
E-mail open rates of 100% are probably not realistic given the current online environment. But you certainly can improve yours by following the above guidelines. With these tips in mind, do you still have questions about making your email marketing campaign more effective? Feel free to leave comments below and I will attend to you soon.
Thanks for dropping by.